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Before your B2B buyer opens the COA, they've already decided.

THC % is the first number a cannabis buyer looks at on a lot listing.

Not the price. Not the batch size. Not the availability window.

THC %.

The COA comes second — it's confirmation, not discovery. By the time they click that link, they've already formed an opinion about the lot.

So if your B2B platform makes buyers hunt for that number — buried in a document, hidden behind a click, absent from the listing entirely — you're not just creating friction.

You're creating doubt at the exact moment they should feel confident.

SellStack surfaces lab-validated THC % directly on the lot listing, pulled from the COA, before the buyer ever opens it. Bird's eye view across all lots. The number they're looking for is already there — and the proof is one click away.

That's not a feature. That's respecting how buyers actually buy.