Scale: The Next Level
Planning for growth, peak demand, and more growth. Spoiler alert: it's not just about getting a bigger server

You want to grow. That's when scalability matters.

In most standard website configurations, it's often a very simple web architecture that powers the entire system. One server that takes visitor client (browser) requests and queries, manages its database responses, and sends back pages and data neatly configured and presented to the visitor. That’s it in a nutshell, not much more to it.
But what happens when you grow? Do you or your team have a plan for success and what happens then?


You want to know that as you grow you business, the demand on your systems and application scalability is is met with the ability for your applications to grow – being able to efficiently handle more and more users, more and more transactions and  requests at any given time. This is not as simple as ("just") turning up your web or data application hosting services – it's not a volume knob. Smart awareness, roadmap planning, and application architecture done in collaboration with your technology team gets you a well thought out strategy ready for your growth and demand volume from your staff, vendors, and customers.

Growth: When Scalability Matters
What is Application Scale?

Think of a straw. If you want more liquid to come through, you just suck harder. We all know that only gets you so far – maybe get a bigger straw? Sure that will get you somewhere, but it's not the real deal. What you really want are more straws. Multiple straws allows you to focus on the separate parts of your application that gets things done, allowing for as much liquid as you can handle.

Deep Sector Insight

While every application has its unique value and offering, there are common principles that usually play a role in scale planning and success. These include: streamline database server(s), asset content delivery network, sharding, dedicated application server(s) and can grow to add specialized firewall(s), security filtering, load balancers, adding a cache. From here you can grow to redundancy strategies  building out each of these even further.

Planning and Optimization

How your software and system components are planned and optimized is as important as the server stack and hardware. Software, itself, can be optimized and streamlined to be as light as possible when requested for action; that usually requires iteration and upgrades as you continue to grow.