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Imagine a wholesale cannabis buyer looking for flower above 25% THC from a specific strain, available now, and harvested within the last 90 days. In most eCommerce platforms, that search is impossible. Buyers can filter by product name, category, brand, or standard product attributes, but not by the characteristics of individual lots. That works well for many industries, but cannabis commerce is different.
It sounds obvious until you see what it actually demands. When we built B2B cannabis ordering around unit-of-measure, the question was whether to standardize on case quantities or individual units. The answer became clear once we framed it correctly — standardize on the each as the truth. Push case presentation up to the buyer experience layer. Keep the calculation underneath unimpeachable.
Why the licensed cannabis industry's B2B commerce problem starts and ends at the lot leve
How the technology works is important – but it's not primary. We focus on your business and the possibilities available to you now, and in the future. Thinking past technology shows where opportunities could take you.
We align our thinking with the idea; the creative; the crazy, the brilliant; the audacious and then consider how technology will be crafted to make it happen. This is liberating for you, and it makes the creative business building process a joy.
