Most cannabis operators don’t start their day thinking about inefficiency. They start it thinking about product, people, and problems that need to be solved right now. And why not? This is their passion, their daily bread, their cash flow, and their prideful offering to their loyal and new customers.

Oversupply in the cannabis industry has fueled the infamous “race to the bottom,” pushing prices lower and squeezing margins for operators nationwide. Too many cannabis businesses focus on sheer output and overlook a key business practice: selling through inventory at a healthy margin.

Tariffs don’t politely knock before entering. They crash in, double your shipment costs, and leave your bank account gasping while your ERP scrambles to explain what just happened. For cannabis businesses already balancing compliance, thin margins, and volatile vendors, it’s one more curveball in an industry that never seems to throw straight pitches. The good news? With the right mix of ERP and E-Commerce, you don’t just absorb the hit — you get the tools to anticipate, adapt, and come out stronger.