Cannabis

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What happens when your competition stops scaling with sweat… and starts scaling with strategy? In this episode of digBiz, we unpack the quiet shift reshaping entire markets — one SKU, one system, and one state at a time. You won’t hear names, but you’ll recognize the moves. If you think spreadsheets are enough, think again. The Joneses are coming — and they’ve already unpacked.

In digBiz episode 21 we're joined again by a freshly shaven Chris Guthrie to take a glance into the future of perishable supply chain logistics, uncovering how AI-driven automation, shifting global trade policies, and evolving consumer demands are reshaping the way we move, store, and sell fresh goods.

The cannabis industry is no longer the Wild West. What started as a passion-driven movement—where experienced cultivators prided themselves on their ability to grow the perfect plant—has transformed into a full-scale commercial industry with regulatory oversight, intense competition, and razor-thin margins.

The cannabis industry is experiencing rapid growth, and with that comes increasing operational complexity. Producers are faced with the challenge of managing everything from cultivation and production to compliance and delivery—all while maintaining efficiency and profitability. This is where business automation becomes a critical tool.